MEA & Europe edtech & smart classroom market expected to reach $44.623 billion in 2022

Globally, the edtech and smart classroom market size is expected to reach $333.327 billion by 2027

Dubai, Nov 03, 2022: The edtech and smart classroom market size in the Middle East & Africa and Europe is estimated to reach $44.623 billion in 2022, and $120.408 billion by 2027  at a CAGR of 21.78%, says a recent study published by Participation at this  year’s GESS (Global Educational Supplies and Solutions) Dubai resonates with the growth as local and international edtech companies are set to showcase latest trends and innovations alongside 450 plus educational suppliers from November 15-17 at Sheikh Saeed Halls in Dubai World Trade Centre.

Globally, the edtech and smart classroom market size is expected to reach $333.327 billion by 2027 as per the study ‘EdTech & Smart Classroom Market Intelligence Report – Global Forecast to 2027’. 

As the pandemic changes to endemic, many schools are still prioritising digital resources over physical ones in the Middle East, according to ISC Research, the leading producer of independent data, trends, and intelligence on the global English-medium international schools’ market.

ISC Research further highlights that new schools will continue to open in the GCC and a notable number of well-established schools in the region are already planning or undertaking large capital projects to enhance their offerings in the region. Accordingly, schools will require resources to construct and outfit their buildings. In such competitive environments, where parents have a plethora of school choices, schools are also looking for ways to distinguish themselves from their competitors through facilities, curriculum, or any other method, indicating that innovative resources are in high demand.

Augmented reality (AR), virtual reality (VR), artificial intelligence (AI) and metaverse are the key technologies that educators are looking at including in their curriculum. Leading education and technology experts are geared to present insights and solutions on the latest advancements in these fields to support key decision-makers attending GESS Dubai.

The metaverse offers an always-on universe of new experiential learning opportunities and while some consider its application in the education sector in its nascent phase, GESS has already lined up thought-provoking discussions for guests including ‘Preparing Students for the Metaverse’ by Niall Statham, Head of Innovation at Hartland International School; ‘Metaverse in Education Roadmap’ by Dr. Inas Sobhy, Chief Intelligence Officer of Badr University; ‘When Is The Metaverse Better Than Real Life For Learning’ by David Judge, Executive Creative Director at Space Zero; and ‘Story Living in the Metaverse: From Classroom to Mass Communication’ by Clyde DeSouza, Creative Technologist at Dirrogate Labs.

NFTs are another critical point of conversation, with topics of discussion including ‘NFTs & The Registrar: Transcripts, Report Cards and Diplomas’ by Jessica Lee, Curriculum Coordinator & Dr. Claire Shea, Deputy Superintendent of American Creativity Academy; ‘Avatar Theory & The Psychology of Virtual Identities’ by Steve Bambury, Web3 and Metaverse Consultant; and ‘Turning Your Digital Vision into Strategy and Practical Implementation’ by Al Kingsley, CEO of NetSupport and Chair of a Multi-Academy Trust. Watch as Yasmeen Suleiman, a student of Hartland International School creates an NFT in real time using the digital art skills she has perfected.

GESS Dubai attendees can also look forward to the AI and Robotics sessions led by experts such as Yves Khalil, Higher Education Director at Microsoft Middle East and Africa on ‘Bringing Innovation in Higher Education with Mixed Reality/Augmented Reality’; Dennis Kembeitz, CEO of EZ-Robot on ‘Steps to Increase Girls’ Enrolment in Robotics & STEM Education’; Sreejit Chakrabarty, Director of Artificial Intelligence and Robotics from GEMS Dubai American Academy on ‘Emerging Tech Integration in K12 – Why? When? How?’; Abhinand Chincholi, President and CEO of OneOrigin Inc on ‘AI & Immersive Reality Defining the New Face for Education’; and Massrat Shaikh, Educational Psychologist at Al Ahlam Training and Higher Education Services on ‘EdTech – The Route to Equality for Special Educational Needs Learners’.

OneOrigin (US) will be showcasing the world’s first extended reality solution called AcceL at the event. Meanwhile, other leading edtech solution providers will also be presenting their innovations including GlobePoint (Korea), which  has developed VR and AR-based smart-learning contents and platforms centred on games such as Minecraft Education;; Artificial Intelligence Technologies (UAE) with a wide selection of products for AI, AR and VR; Coding First (Armenia) that boasts a curriculum empowering kids and youth with a competitive advantage in an AI-ruled future; and Alef Education (UAE), the award-winning pioneers of a personalised and digital-first K12 education.

You can register online for GESS Dubai for free at It gives education professionals access to all three days of Continuing Professional Development (CPD) accredited conference programmes and exhibition.